Privacy Policy

Privacy Department
To address any request regarding the exercise of your ARCO rights (Access, Rectification, Cancellation, Opposition), to revoke the consent you have granted us for the processing of your personal data, to limit the use or disclosure of your data, or regarding the purposes for the processing of your personal data, we make our Privacy Department available to you through the following contact methods:

Email: drernestogrimaldo@gmail.com

To be able to communicate with you, we need the following personal and contact information in your request:

• Name of the data subject
• Authorization letter in case the request is made by someone other than the data subject
• Copy of the data subject's identification
• Email address
• Phone number

After receiving your request, you will receive our response within a maximum period of twenty business days through the contact methods you provide us.

For what purposes will we use your personal data?
The personal data we collect from you will be used for the following purposes that are necessary for the service you request:

• For contact purposes
• For registration on the site
• To access site content
• For billing and collection
• For shipping and delivery of products
• For medical consultation and treatment
• For appointment scheduling

Additionally, we will use your personal information for the following secondary purposes that are not necessary for the requested service, but that allow and facilitate us to provide you with better care:

• For sending promotional materials
• For quality improvement surveys

If you do not want your personal data to be processed for these additional purposes, you may indicate this through the means through which you provide us with your personal data, selecting the corresponding option. The refusal to use your personal data for these additional purposes may not be a reason for us to deny you the services and products you request or contract with us.

What personal data will we use for these purposes?
To carry out the purposes described in this Privacy Notice, we will use the following personal data:

• Contact information
• Identification data
• Billing data
• Employment data
• Academic data
• Physical features and distinguishing marks
• Financial or asset data

In addition to the personal data mentioned above, for the purposes informed in this Privacy Notice, we will use the following personal data considered sensitive, which require special protection:

• Health data
• Medical history and clinical information
• Diagnostic images and test results

How can you Access, Rectify or Cancel your personal data, or Oppose its use?
You have the right to know what personal data we have about you, what we use it for, and the conditions of use we give it (Access). Likewise, it is your right to request the correction of your personal information in case it is outdated, inaccurate, or incomplete (Rectification); that we delete it from our records or databases when you consider that it is not being used in accordance with the principles, duties, and obligations provided for in the regulations (Cancellation); as well as to oppose the use of your personal data for specific purposes (Opposition). These rights are known as ARCO rights.

If you wish to exercise your ARCO rights, you may do so by contacting our Privacy Department through the means established in this notice.

How can you revoke your consent for the use of your personal data?
You may revoke the consent that you have granted us for the processing of your personal data. However, it is important that you keep in mind that in not all cases we can comply with your request or immediately terminate the use, as it is possible that due to some legal obligation we are required to continue processing your personal data. Likewise, you should consider that, for certain purposes, the revocation of your consent will mean that we cannot continue providing the service you requested, or the conclusion of your relationship with us. To learn about the procedure and requirements for revoking your consent, you may contact our Privacy Department through the means specified in this notice.

How can you limit the use or disclosure of your personal information?
If you wish to limit the use or disclosure of your personal information, you may request it from our Privacy Department through the means specified in this notice.

Additionally, we may make available to you specific procedures and mechanisms through which you can limit the use of your personal information. These specific procedures and mechanisms will be reported through the means we use to communicate with you or others we deem appropriate.

Use of Cookies and tracking technologies
Cookies are pieces of information in the form of small files that are located on your hard drive and are generated by our website. These files make interaction with our site faster and easier, remembering preferences, behavior data, or registration data on our site. The information they contain can be used when you visit our site and external sites.
Some of our pages or emails may contain small invisible images called "web beacons" or "pixel tags". Web beacons track your behavior on a page or email similarly to cookies. We inform you that we use cookies and other tracking technologies for the following purposes:

• To allow registration and login to our site
• For the correct functioning of the online store, save items you have added to the shopping cart, and allow payment for these
• For the registration and analysis of behavior within our site for statistical and quality purposes

Additionally, we may use information for advertising and remarketing purposes. Remarketing is a method that shows our ads on sites other than this one based on past visits to our site. Ads may be displayed in the form of banners or suggested posts. You can request the disabling of the use of cookies for advertising through the Network Advertising Initiative page: www.networkadvertising.org/choices/

To disable personalized Google ads:
www.google.com/settings/ads/?hl=en

You can also consult the privacy policies of the companies we use for advertising and remarketing purposes:

• Google: www.google.com/intl/en/policies/privacy/
• Microsoft Bing: privacy.microsoft.com/en-us/privacystatement/
• Facebook: www.facebook.com/about/privacy/
• Twitter: twitter.com/privacy?lang=en

If you prefer to disable cookies completely, you can do so in most internet browsers. Please note that this site may stop working properly if you do so. In the most recent versions of Mozilla Firefox, Internet Explorer, and Google Chrome browsers, the option to disable cookies is found in the "Privacy" section in the configuration options of each browser.

How can you know about changes to this Privacy Notice?
This Privacy Notice may undergo modifications, changes, or updates derived from new legal requirements; from our own needs for the products or services we offer; from our privacy practices; from changes in our business model, or for other reasons.

Changes to the Privacy Notice will be reported through the contact methods you provide us during registration and through our website at the following address: https://minimally-invasive-spine.com

I consent that my personal data be processed in accordance with the terms and conditions informed in this Privacy Notice.